Building and scaling ASI’s Renewable Energy Vertical from 0→1; setting vision, go-to-market strategy, and the foundations required for execution – turning autonomous capability into repeatable field outcomes.

Early Traction

• Led 20+ discovery interviews; identified the top 15 targetable market sub-segments to focus investment and GTM activity.
• Defined a 24-month roadmap with phased MVP acceptance criteria tied to deployability and field outcomes.

ASI Construction: New Market Vertical

ASI Construction is ASI’s new business unit, focused on automating equipment to address growing construction demand and dwindling labor supply.

Extended Sunnova’s residential EaaS portfolio into C&I & Microgrid markets. Owned strategy and execution across the DER tech stack; connecting evolving market needs to shipped, financeable capability.

• Built and integrated the DER offering stack behind a $150M pipeline in 2024 – repeatable, bankable, and serviceable across PV, ESS, and EV Charging (including early-stage V2G / V2H development).
• Drove a $5M+ cost-saving IIoT Monitoring & Control rollout and pulled launch forward by 12+ months by aligning Product, Engineering, and Operations from scope through deployment.
• Improved proposal → contract conversion by 45% YoY (~200 proposals) by expanding the approved solution portfolio and pairing it with sales-enablement grounded in customer discovery.

Led portfolio-wide profitability initiatives across grid-scale ESS offerings. Focused on unit economics as a product input, cost structure, and TCO roadmaps to improve competitiveness while maintaining delivery performance.

• Built TCO roadmaps across long- and short-duration offerings, driving 22% contribution improvement by embedding economic tradeoffs into roadmap choices.
• Removed $3.9M annual BOM spend by changing design and sourcing decisions and cutting commissioning time; drove execution with an offshore team and a monthly cost-out rhythm.

Fast Company: 2021 Top 10 Innovation

Fluence sold $1B worth of energy storage equipment in 2021, helping electrical grids avoid commissioning coal-burning, peaker power plants.

Owned product growth and P&L for VCSEL laser product lines – roadmap/spec definition, strategic accounts, and global GTM – turning complex tech into deployable products.

• Won two flagship customers with $100M projected 5-year revenue by owning definition, pricing, and adoption-critical tradeoffs (+19% margin, eliminated eye-safety barrier).
• Launched an automotive in-cabin sensing platform with a 10-year roadmap and 60%+ contribution margin, delivering under demanding customer audits.
• Streamlined portfolio and improved margin 11% through data-driven product pruning and disciplined EOL – maintained 100% customer uptime.

Led product development for Eaton’s Enclosures Division across NPD, ETO, and VA/VE – prioritization, execution discipline, and cost structure across a multi-site footprint.

• Led a 40-person product development org; built scalable talent systems (career ladders, succession planning, development plans, capability assessments).
• Delivered $35M in vitality sales (+29%) by aligning NPD investment to market demand and sustainability trends.
• Transformed ETO design/production end-to-end: 55% lead-time reduction, 36% YoY sales growth (Y1), and +28% first-pass yield via quality-gate execution.

Earlier: Engineering Manager (2012 – 2013)

Built a VA/VE team and operating cadence to deliver repeatable cost-out across legacy products division-wide.

• Owned a $4.0M cost-out P&L (~3% COGS) across seven sites by standing up VA/VE governance with clear ownership and follow-through.
• Supported M&A integration; identified $2.4M in synergy opportunities and led site deep-dives averaging $350K annual savings per location.

Design lead for global Oil & Gas development programs, consolidating acquired products into a scalable platform at the intersection of architecture, manufacturability, and global execution.

• Drove a multi-year platform architecture transformation and formalized design / IP processes; 14 patents awarded.
• Led China-based design and test teams of 12 engineers, using extended on-site collaboration to keep design, test, and factory feedback tightly connected.
• Consolidated 20 legacy designs into 6 platform variants – expanded globally served markets by $21M, reduced suppliers by 63% and components by 54%, and improved blended margin by 28%.

Supported offshore manufacturing transfer for flagship product lines, owning transfer readiness and on-site qualification.

Emphasis on transfer execution and quality discipline for aesthetics-sensitive products.