Knowing which bets to make
The hardest product decisions aren’t about execution – they’re about what to build and when. I can sequence those bets.
I go to the source – dig into the data, go back to first principles – and generate a plan that’s usually a little ahead of where the organization expected to land. The buy-in is rarely immediate, but the outcomes tend to hold – whether it’s robots, renewables, energy storage, lasers, or industrial products.
The hardest product decisions aren’t about execution – they’re about what to build and when. I can sequence those bets.
Margin doesn’t improve by accident. I treat cost structure, pricing, and monetization as product inputs – and move the number.
Most execution failures aren’t strategy failures. They’re coordination failures – priorities lost between roadmap and field. I close that gap.
Representative proof-points that compound results across execution, economics, and organizational scale:
Building and scaling ASI’s Renewable Energy Vertical from 0→1; defining the market, roadmap, and operating system required to turn autonomous capability into repeatable field outcomes.

ASI Construction is ASI’s new business unit, focused on automating equipment to address growing construction demand and dwindling labor supply.
Extended Sunnova’s residential EaaS portfolio into C&I and Microgrid markets – owning strategy, offering definition, and execution across the full DER tech stack. The work was translating evolving market needs into shipped, financeable offerings with clear commercial outcomes: repeatable, bankable, and serviceable across PV, ESS, EV Charging, and early-stage V2G / V2H development.
Owned portfolio-wide profitability for grid-scale ESS offerings at a high-growth energy storage company – driving margin improvement through TCO strategy, cost structure decisions, and delivery performance.

Fluence sold $1B worth of energy storage equipment in 2021, helping electrical grids avoid commissioning coal-burning, peaker power plants.
Owned product growth and P&L for VCSEL laser product lines – roadmap/spec definition, strategic accounts, and global GTM – turning complex tech into deployable products.
Led product development for Eaton’s Enclosures Division across NPD, ETO, and VA/VE – prioritization, execution discipline, and cost structure across a multi-site footprint.
Built a VA/VE team and operating cadence to deliver repeatable cost-out across legacy products division-wide.
Design lead for global Oil & Gas development programs, consolidating acquired products into a scalable platform at the intersection of architecture, manufacturability, and global execution.
Early in my career, I learned to fulfill the brief. Later, I learned that’s not enough. The distance between a technically correct solution and one that works in the market is where most product efforts quietly fail – and where I’ve spent my career.
Good products don’t fail because of bad engineering. They fail because no one was certain enough about the right problem. That certainty – earned, not assumed – is what I bring.
Business models are too important to be left to the suits. If Engineers are going to make the best of their ideas, they must help develop that business model.
Patented contributions that reflect how I work best – turning constraints into manufacturable, differentiated designs. 18 separate filings awarded.
Cost-out through part consolidation and configurability

Protection and durability improvements

Design patent protecting visual differentiation

Improved high-stress performance using existing parts

Platform approach enabling broad configuration

New capability enabling a broader product offering

Performance improvement without added cost/complexity

Integrated feature to reduce parts and simplify assembly

Improved consistency through internal sensing approach

Configuration flexibility and simplified tuning

Installation-friendly adjustment using common tools

Stability improvement with low implementation cost

Reduced fluctuations by sensing in a stable flow zone

Improved sealing via material and process design

Consolidated parts while maintaining code compliance

Profile refinement improving seal consistency

In-field tuning to stabilize performance

New regulator architecture with cost-effective performance

AI is reshaping how product leaders work. I’m building the fluency to lead with it – not just use it.
The formal pivot from engineering leader to product leader – where decisions get measured in market outcomes, not specs.
Where everything started. Engineering teaches you that most problems are solvable – you just have to understand them.
Face-to-face time builds trust faster and surfaces the motivations behind decisions – de-risking integration, reducing surprises, and accelerating alignment. The travel isn’t the point; the outcomes are.
Aligned requirements and acceptance criteria across teams to support a clean integration path.

Led the local design team; spent 6+ months on-site over two years to keep execution tight.

Mentored team through pilot signoff; the coldest winter in 20 years didn’t slow progress!

Drove offshore transfer readiness across design, quality, and ops; 6 trips in 1Y.

Worked with multiple customer stakeholders to confirm system requirements.

Conducted on-site market research and fed insights into product positioning and roadmap choices.

Coordinated component integration with partners; 8 trips in 1Y to close testing qual.

Aligned platform interfaces, test approach, and release readiness across distributed teams.

Integrated a customer module by resolving interface constraints early and validating build plans.

Partnered with contract manufacturers on process readiness, quality expectations, and qualification.

Aligned partner teams on roles, timelines, and integration checkpoints to keep delivery predictable.

Supported a beta installation and captured field feedback to guide follow-up improvements.

My family is the foundation. They keep me grounded, honest, and (usually) laughing.
I enjoy cooking, chasing a better putting stroke, and making a great Old Fashioned. I like learning things purely because they’re hard (finally solved a Rubik’s Cube!).

Married since 2004. Jessica is a Pediatric Occupational Therapist and owns Therapy Squared – steady, thoughtful, and an incredible wife & mother.

Cross Country, Theater, and a new Eagle Scout. He’s also a 3D printing enthusiast – always experimenting, iterating, and building.

My work-from-home supervisor: loyal sidekick, routine enforcer, and always ready for the next walk treat.
I’m heads-down building ASI’s renewable energy vertical from scratch – the kind of 0→1 problem I find hard to walk away from. I stay open to select GM-track conversations where there’s real ownership on the table.
Best-Fit Scope: Product Line GM / BU Leader, VP / Director of Product with P&L ownership;
Domains: Physical AI, Autonomous Systems, Modern Energy, Distributed Energy Resources
DFW-based and remote-ready – and no stranger to showing up where it matters.